Why is it important to me?

There may be many reasons why you are doing this course. It could be that you have volunteered to do it having already recognised your need to further develop your enterprise skills, or it may be that you have been recommended (or required!) to do it as part of your substantive course.

Whatever the reason(s), it is a fair question to ask “Why is this important to me now?” We know that your degree course is demanding and there are a number of pressures on your time. However the University, along with employers and the Government, recognise enterprise as a driver for producing graduates who can think on their feet, possess original thought and have a "can do" attitude in a rapidly changing economy.  Gaining those skills while at University will give you a head start in readiness for applications, careers and indeed coping with the complexities of life. Learn by doing. Experiment, take risks, reflect on successes and failures to build confidence, independence and self-motivation. Employers seek enterprising graduates as they constantly need to innovate while keeping costs low.  The Government wants enterprising graduates as they will go on to have a significant impact on the economy, the environment and society. Being enterprising will also provide you with wider career options (employment, self-employment or freelancing) with the ability to be flexible, taking ownership of your future.  

There is even a Government Minister of State for Skills and Enterprise! 

Watch this video of employer Simon Patterson from Fat Cat Group Ltd explaining why he thinks enterprise skills are important.

Damien discusses the importance of Enterprise

Enterprise and support from University of Birmingham

Simon from Fat Cat Cafe Bars discusses explaining why enterprise skills are important

Now answer the questions in this quiz - It should take 5 minutes - we would like to share overall responses with staff and students.